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Read our thoughts on the latest innovations and developments in the packaging industry.
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Why Should Your Business Consider Using Foil Labels?

In a world where first impressions count more than ever, foil labels offer that touch of shine that can set your products apart. Discover why these sparkly little details can make a big impact on your brand.
Hand Touching Foil

Introduction to Foil Labels

Foil labels are not just a product; they’re an experience. By incorporating a metallic finish, they offer a visual and tactile enhancement that standard labels can’t match. Often used on premium products, these labels can create a sense of luxury and quality that elevates your brand in the eyes of consumers.

The process of creating foil labels involves applying a thin layer of metal onto the label material, creating a finish that can range from smooth and glossy to textured and matte. This versatility allows businesses to customize their packaging to reflect their brand identity accurately.

The Appeal of Foil Labels for Branding

Branding is all about storytelling, and every element of your packaging contributes to your story. Foil labels add a chapter of sophistication and attention to detail that persuades customers to take a closer look.

In competitive retail environments, foil labels can be the difference-maker that catches the consumer’s eye. They signify that a product is premium, which can justify a higher price point and attract a more discerning clientele.

Durability and Quality of Foil Labels

One of the biggest advantages of foil labels is their durability. Resistant to fading, moisture, and wear, these labels maintain their shine and appearance over time, ensuring that your product looks as good on the outside as it does on the inside.

The quality of foil labels goes beyond just their physical attributes. They also represent a commitment to excellence and detail, reflecting positively on your brand’s reputation for quality products.

Customization Options

The array of customization options for foil labels means there’s a style to suit every brand. From gold and silver to vibrant colors achieved through colorized foil, the possibilities are vast. You can also choose between embossed (raised) designs and debossed (indented) styles to add texture to your labels.

Cost Considerations

Introducing foil labels to your packaging design might seem like an expensive endeavor initially. However, considering their impact on brand perception and the potential for increased sales, they can offer substantial return on investment.

Many suppliers offer scalable solutions, making foil labels accessible even for smaller businesses aiming to make a big impression.

Application and Usage of Foil Labels

Applying foil labels to your products is straightforward, with options for adhesive backing that suits various surfaces and product types. They can adorn anything from wine bottles and cosmetics to luxury food packaging, making them incredibly versatile.

Making the Decision for Your Business

Choosing to use foil labels is a significant branding decision that can set your products apart and appeal to a target market looking for something extra. Consider your brand’s personality, your product, and your market to decide if foil labels align with your branding goals.

As the market evolves and packaging competition increases, foil labels offer a timeless way to elevate your brand and create lasting impressions.

Why Foil Labels Are a Bright Idea for Your Brand

Adding foil labels to your products is not just a decision about aesthetics; it’s a strategic business move that speaks volumes about the value you place on your brand and its perception in the market. With their eye-catching appeal, durability, and versatility, foil labels are an investment that can enhance your product’s shelf appeal, reinforce your brand identity, and potentially increase sales. Dive into the world of foil labels and let your brand shine brighter than ever.

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FP Bar Wraps

5 Design Tips for WOW Flexographic Printing

All printing processes—whether flexographic, rotogravure, digital, or offset—have certain parameters that have a huge impact on the success of the finished package.  When designing a package for the flexographic printing process—which is one way that Fortis Solutions Group prints packaging—there are some key points to keep in mind.

1. What are the materials that will be used for the package?

The color, opacity, and clarity of the materials will cause colors to change. A matte material will dull out colors, and paper absorbs more ink than film. Talk to us about how the materials selected may impact your design.

2. Do I have the correct dieline for the package?

You want to ensure that you are designing within a correct layout.
For example, for a bar wrap, you do not want something meant for the front side of the bar to be on the side or back once the bar is wrapped. The dieline will include the location of eyemarks, which are used on the packaging equipment. This requires communication between the designer, printer, and co-packer to ensure the finished product is as anticipated.

3. Am I building my design file correctly?

We are going to recommend the best way to print your graphics on a flexographic press that will provide a quality finished product while considering costs. We may ask you to change from spot color to a 4 color equivalent or vice versa based on our 30 years of flexographic printing experience.  Feel free to submit your preliminary designs for
feedback and recommendations for optimum print results.

4. Am I designing with common plates in mind between SKUs.

With flexographic printing, each color is placed on the substrate via a plate. If you have a spot-color logo and ensure it is the same size and placement on all SKUs, you may reduce the number of plates required. In the same vein, if you have a flavor color that changes from SKU to SKU, try to keep the graphics common so you have fewer plate changes within the run. We will be glad to suggest how you can achieve optimization within your design.

5. Do I have achievable results in mind?

It is important to understand that what is built within your
design program with unlimited possibilities then has to be transferred to the mechanical printing process. Flexographic printing has made great strides over the years in our ability to provide high-quality packaging, but without an understanding of what is doable on press, there is a chance your design will not print as you envisioned.

You will be miles ahead if you take these 5 things into account
when designing for flexography. But on that note, we don’t mind being pushed by out-of-the-box questions about what we can attain.

We love to talk about printing and packaging. Give us a call and
one of our printing specialists will be happy to discuss your project.

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15 Tips for Designing Effective Removable Labels That Stand Out

In the bustling world of products and packaging, making your item shine on the shelf is no easy feat. Removable labels offer a versatile, dynamic way to catch the consumer’s eye, convey essential information, and even tell your product’s story. But how do you design a label that stands out while staying on brand and serving its purpose? Dive into these 15 expert tips to craft removable labels that not only pop but push your product to the forefront of consumers’ minds.
From above of various carton boxes and labels near clothes on surface in room

1. Understanding the Purpose of Your Removable Labels

The first step in designing outstanding removable labels is to decipher their purpose. Is it purely informational, or does it serve a branding purpose? Maybe it’s meant to engage your customers with a call-to-action? Understanding the label’s role will guide your design decisions, from the material you choose to the information you decide to include. This foundational understanding ensures your label not only looks good but fulfills its intended function with flair.

2. Choosing the Right Material for Longevity and Ease of Use

The material of your removable label plays a crucial role in both its durability and usability. Opt for materials that balance aesthetic appeal with practical considerations like resistance to water, ease of removal, and the ability to reapply the label if necessary. Material choices like vinyl or BOPP (biaxially-oriented polypropylene) offer a fantastic combination of clarity, durability, and flexibility, ensuring your labels look great and last long on your product.

3. Incorporating High-Impact Designs That Grab Attention

To make sure your removable labels catch the shopper’s eye, incorporate high-impact designs that stand out. This could mean bold colors, innovative shapes, or engaging textures that beg to be touched. The goal is to break through the visual clutter and draw attention to your product. However, ensure that your design aligns with your brand identity to maintain consistency across your product line.

4. Selecting Colors That Pop but Match Your Brand

Color plays a pivotal role in label design, influencing consumer perceptions and emotions. Choose colors that not only pop but also harmonize with your brand palette. This doesn’t mean you’re restricted to your brand colors alone; consider complementary colors that enhance visibility while still aligning with your brand’s aesthetic. Remember, the key is to make your label stand out while maintaining a cohesive brand identity.

5. Utilizing Clear, Easy-to-Read Fonts

Your label’s readability is non-negotiable. Select fonts that are easy to read at a glance, even from a distance. While it’s tempting to use elaborate, decorative fonts, simplicity often reigns supreme when it comes to fonts. Choose clear, legible typefaces for your main text and reserve unique fonts for brand names or headlines. This way, your label communicates your message effectively without sacrificing style.

6. Mastering the Art of Simplicity and Clarity

In label design, less is often more. A cluttered label can overwhelm the viewer, making it hard to identify key information quickly. Strive for simplicity and clarity in your design, focusing on essential elements like brand name, product description, and a clear call-to-action. This minimalist approach not only ensures your labels are user-friendly but also elevates the overall aesthetic, making your product stand out for all the right reasons.

Additionally, consider the hierarchy of information on your label. Highlight the most important details, like product name or unique features, using larger fonts or bolder colors. This visual prioritization helps consumers quickly grasp what your product is about and why it’s worth their attention.

7. Ensuring Your Labels are Waterproof and Wear-Resistant

If your product is likely to encounter moisture or handling, choosing waterproof and wear-resistant materials for your removable labels is a must. Labels that deteriorate or fade quickly not only look unappealing but may also lead to loss of crucial information. Advanced materials and finishes can protect your labels against water damage and wear, preserving their look and integrity throughout the product’s lifecycle.

8. Integrating QR Codes for Digital Interactivity

In today’s digital age, integrating QR codes into your removable label design offers a bridge between the physical product and digital content. A QR code can direct customers to your website, promotional videos, or exclusive offers, enhancing engagement and providing added value. Ensure that the QR code is strategically placed and sized appropriately for easy scanning, without detracting from the label’s overall design.

9. Testing Your Labels Under Different Conditions

Before finalizing your removable label design, it’s crucial to test it under various conditions to ensure durability and legibility. Expose your labels to different environments, temperatures, and handling scenarios to identify potential issues with adhesion, color fading, or material integrity. This proactive approach allows you to make necessary adjustments, ensuring your labels perform as expected, regardless of where your product ends up.

10. Making Your Labels Reusable When Possible

In an era where sustainability is increasingly important, designing reusable labels can give your product an edge. Consider labels that can be easily removed and reapplied, allowing customers to repurpose your packaging or the labels themselves. This not only minimizes waste but also enhances your brand’s reputation for environmental responsibility. However, ensure that reusability doesn’t compromise the label’s quality or adherence to the product.

11. Adhering to Regulatory Requirements for Labeling

Depending on your product and the market it’s entering, certain regulatory requirements may dictate what must be included on your labels. From ingredients lists to safety warnings, compliance is key to avoid legal issues and ensure consumer trust. Familiarize yourself with the relevant regulations and ensure your labels meet all necessary standards, all while maintaining an engaging design.

12. Understanding Your Audience and Their Needs

An effective label speaks directly to its intended audience. Conduct market research to understand the preferences, needs, and values of your target consumer. This insight allows you to tailor your label’s design, message, and functionality to resonate strongly with your audience, increasing the likelihood of engagement and purchase. Remember, a label that appeals to a broad demographic may need a different approach than one targeted at a niche market.

13. Creating A Story Through Your Label Design

Your removable label is more than just a sticker; it’s a storytelling tool. Use your label to convey your brand’s story, ethos, or the unique selling points of your product. Whether it’s through imagery, color, or text, a well-crafted label can evoke emotions and create a connection between your product and the consumer. A compelling story can significantly enhance your product’s appeal and differentiate it in a crowded market.

14. Leveraging Label Design for Brand Identity and Recognition

Consistency is key when it comes to building brand identity and recognition through your labels. Ensure your removable labels reflect your brand’s visual identity, using consistent colors, fonts, and logos. This cohesiveness across product lines reinforces brand recognition, making your products instantly identifiable to consumers. An iconic label design can become synonymous with your brand, driving loyalty and preference.

15. Embracing Creativity While Maintaining Functionality

While creativity is crucial in setting your labels apart, it’s important not to lose sight of functionality. Innovative materials, cutting-edge printing techniques, and unusual shapes can make your labels pop, but ensure they still serve their primary purpose effectively. Striking the right balance between creativity and practicality is the key to designing removable labels that are both eye-catching and effective.

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Sustainable Beverage Labels: Making a Positive Environmental Impact

Introduction to Sustainable Beverage Labels

Sustainable beverage labels are not just stickers on your favorite drinks; they’re a revolution in the packaging world. These labels are made from materials that are either recycled, renewable, or biodegradable, making them a friend to our planet. The idea is simple: minimize waste and reduce the environmental footprint left by the production and disposal of beverage packaging. Unlike traditional labels, which can take years to decompose and can release harmful chemicals into the earth, sustainable labels break down more quickly and without damaging the environment. This shift is crucial in a world where consumers are becoming more eco-conscious. By choosing drinks with sustainable labels, you’re not just quenching your thirst; you’re part of a movement. This is about making choices that respect our planet, signaling to companies the importance of green practices. It’s a small step with a big impact, and it starts with understanding the power behind that label on your beverage.

Bollinger Wine Bottle on Boat

The Importance of Sustainable Beverage Labels for the Environment

Sustainable beverage labels are not just a fancy trend; they are essential for our planet. These labels mean the packaging comes from renewable resources, can be recycled, or is biodegradable. Traditional labels are often made of materials that harm the environment, like plastic, which can take hundreds of years to decompose. By choosing beverages with sustainable labels, we’re cutting down on waste and pollution. Just think about it. Every time you pick a drink with a green label, you’re helping reduce the carbon footprint. It’s like casting a vote for a cleaner planet with each sip you take. Plus, these sustainable practices support biodiversity and prevent the destruction of ecosystems. So, every drink matters. It’s a simple step with a big impact.

Different Types of Eco-Friendly Beverage Labels

When you pick up a drink, the label might not be the first thing you think about in terms of sustainability. But, it should be. Eco-friendly labels play a big role in reducing waste and pollution. Let’s break down the types that are making a splash. Recycled content labels are exactly what they sound like. Made from recycled materials, they shout, ‘I’m helping the planet!’ Next up, biodegradable labels. These are the heroes that, after their job is done, break down harmlessly back into the earth. They’re not sticking around to cause trouble. Compostable labels take it a step further. Throw them in your compost bin, and they’ll turn into food for plants. It’s like a full circle moment. Then, there’s renewable materials labels. Made from resources that can be quickly replenished, they’re the renewable energy of the label world. Lastly, water-based inks are worth a shout. They’re not a type of label, but many eco-friendly labels use them. They reduce harmful emissions and are safer for the environment. So, next time you grab a drink, take a moment to appreciate the label. It might just be doing more for the planet than you realize.

How Sustainable Beverage Labels Are Made

Sustainable beverage labels are crafted with the environment in mind. They start with materials that are kinder to the planet, such as recycled paper, biodegradable corn-based plastic, or bamboo. The inks used are usually soy or vegetable-based, which are not only renewable but also reduce harmful emissions compared to traditional petroleum-based inks. The adhesive that sticks the label to the bottle is eco-friendly too, designed to break down without leaving harmful residues. The process of making these labels often uses less water and energy, showing a commitment to reducing the production’s carbon footprint. And here’s the kicker – these labels are designed to be easily recyclable or compostable, encouraging a full-circle lifecycle that minimizes waste. So, when you pick a drink with a sustainable label, you’re not just choosing a thirst-quencher. You’re choosing a better planet.

The Role of Recycled Materials in Beverage Labels

Recycled materials are changing the game for beverage labels, pushing the industry towards a more sustainable future. With the planet in mind, companies are now opting for labels made from recycled paper and plastics. This simple switch can drastically reduce waste and the use of raw materials, cutting down on the energy and resources needed to manufacture new items. Recycled content in labels means less garbage in landfills and less harm to our environment. Plus, using recycled materials often conserves more energy compared to producing new ones from scratch. It’s a smart move, showing that businesses care not just about profit but also about the planet. This is how recycled materials are making their mark, turning everyday beverage labels into heroes of sustainability.

Advancements in Biodegradable and Compostable Labels

Gone are the days when the only option was labels that stick around for centuries, refusing to break down. Now, we’ve got advancements in biodegradable and compostable labels doing wonders for the planet. These labels decompose, turning back into the earth without leaving harmful residues behind. Biodegradable labels break down with the help of bacteria or other living organisms. It’s science doing its bit for the earth. On the flip side, compostable labels go one step further. They not only break down but also turn into compost that enriches the soil. Think of it as the labels giving back to the earth that fed them. This shift towards eco-friendly options means when you choose a drink, you’re not just quenching your thirst, you’re helping the planet take a breather. So, next time you pick up a bottle or a can, check out if it’s sporting one of these green warriors. It’s a small choice with a big impact.

The Impact of Beverage Labels on Recycling and Waste Management

Beverage labels might seem small, but they hold a big impact on recycling and waste management. When labels aren’t designed with sustainability in mind, they can become a nightmare for recycling plants. Most labels are made of plastic or use glue that’s tough to separate from the bottle. This makes the recycling process harder and often leads to the whole lot being dumped in a landfill or incinerated. On the flip side, using eco-friendly labels can make bottles easier to recycle. Materials like biodegradable paper or removable adhesives help ensure bottles can be properly processed and turned back into usable goods. Simply put, the type of label on your beverage bottle matters more than you think. By choosing products with sustainable labels, you’re not just picking a drink; you’re making a choice that supports cleaner oceans and less landfill waste.

Case Studies: Brands Leading the Way in Sustainable Beverage Labeling

Several brands have stepped up, showcasing their commitment to the planet through innovative sustainable beverage labeling. Coca-Cola is a standout, having launched a sample bottle made from 100% plant material, pushing the envelope in eco-friendly packaging. Their “PlantBottle” technology is a big leap toward reducing dependency on fossil fuels. PepsiCo follows suit with its ambitious goal to make its packaging 100% recyclable, compostable, or biodegradable by 2025. They’re experimenting with various materials to cut down on waste and greenhouse gas emissions. Carlsberg is not far behind, with their pioneering “Green Fibre Bottle,” the world’s first paper bottle for beer. Made from sustainably-sourced wood fibers, it’s both recyclable and biodegradable, representing a significant step towards zero-waste in the industry. Each of these brands is on a journey to not just change their packaging, but to inspire an industry-wide movement towards more sustainable practices. Their efforts demonstrate a blend of innovation, sustainability, and responsibility, serving as beacons for others in the beverage industry.

Consumer Perception and Demand for Eco-Friendly Beverage Labels

People are becoming more aware of how their choices impact the planet, and this includes what they drink. Sustainable beverage labels have caught the eye of consumers who now demand more eco-friendly options. Why? Because they want to feel good about what they purchase. Many believe that choosing drinks with green labels isn’t just better for the earth; it’s a step towards a healthier lifestyle. This shift in consumer perception has pushed brands to rethink their packaging. No longer is it just about eye-catching designs; it’s about the footprint left behind. Recyclable materials, biodegradable inks, and minimalistic designs are in. Heavy plastics and non-recyclable elements are out. It shows that when enough people start paying attention, the market listens. And today, having an eco-friendly label isn’t just nice to have; it’s a must for staying relevant and resonating with conscious consumers.

Steps Towards a More Sustainable Future with Beverage Labels

Making your beverage labels more eco-friendly isn’t just good for the planet; it’s a powerful message to your customers about your values. Here’s how you can turn the tide towards sustainability in your beverage labeling. First, pick materials that have a lower environmental impact. Look for labels made from recycled content, biodegradable materials, or even plant-based plastics. Second, consider the manufacturing process. Labels created using less water and energy or those produced in facilities powered by renewable energy sources are steps in the right direction. Third, think about the end of life for your labels. Opt for materials that are easily recyclable or compostable, so they don’t end up in landfills. Lastly, spread the word about your sustainable practices. It educates customers and may inspire other companies to follow suit. Every small step counts when it comes to the health of our planet.

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Partnering with a reliable packaging supplier during challenging times.

In challenging times, such as supply chain disruptions, escalating material costs, and the ongoing impact of the COVID-19 pandemic, having a reliable packaging supplier has become more critical than ever. Adapting to these difficulties and maintaining a strong brand presence relies heavily on efficient, flexible, cost-effective packaging solutions. A dependable packaging supplier is invaluable during tough times and can contribute to your business resilience and success in adversity.

Supply Chain Challenges:

The COVID-19 pandemic exposed the vulnerabilities in global supply chains, disrupting the production and distribution of goods across various industries. Companies faced delays in receiving essential components, raw materials, and packaging materials, causing considerable operational setbacks. In such times, a reliable packaging supplier for your printed solutions is indispensable for several reasons:

1.    Consistency and Timeliness: A dependable packaging supplier has robust supply chain management systems, ensuring consistent and timely delivery of packaging materials. This consistency is vital for businesses to meet their production schedules and maintain customer trust.

2.    Inventory Management: Experienced suppliers can assist in inventory management, helping businesses avoid stockouts or overstocking. This reduces costs and minimizes the impact of supply chain disruptions.

3.    Adaptability: An agile packaging supplier can quickly adjust to changes in demand, offering flexibility in production quantities and lead times. This adaptability is crucial when dealing with unforeseen fluctuations in demand.

Rising Material Costs:

Escalating material costs have been a common challenge during economic downturns and supply chain disruptions. Raw materials like paper, film, cardboard, and ink have experienced significant price hikes. This has put pressure on businesses to manage costs while maintaining the quality of their packaging. A proficient packaging printing supplier can be a lifeline in this scenario:

1.    Cost Efficiency: Established packaging suppliers have economies of scale and cost-effective procurement methods, which can help mitigate the impact of rising material costs. They may also suggest alternative materials or printing techniques to save money without compromising quality.

2.    Expertise in Value Engineering: A good supplier can provide value engineering insights, suggesting ways to optimize designs and reduce material waste, ultimately leading to cost savings.

3.    Bulk Purchasing Power: By leveraging their purchasing power, suppliers can negotiate better material prices and pass on the benefits to their clients, resulting in cost savings for the business.

COVID-19 Pandemic:

The COVID-19 pandemic disrupted the global business landscape in unprecedented ways. Lockdowns, social distancing measures, and health concerns significantly changed consumer behavior and how businesses operate. Once seen primarily as a protective and informational tool, packaging gained even more significance. A reliable packaging supplier can help companies navigate the pandemic’s challenges:

1.    Health and Safety Compliance: Packaging had to adapt to new health and safety standards, such as tamper-evident seals, contactless delivery, and informative COVID-19 guidelines. A proficient supplier can swiftly incorporate these changes into the packaging design.

2.    E-commerce Boom: The surge in e-commerce during the pandemic required businesses to rethink their packaging strategies. A reliable supplier can help design packaging that protects products and enhances the unboxing experience, fostering brand loyalty among online shoppers.

3.    Brand Messaging: Effective packaging became a crucial medium for conveying messages of empathy and support to customers during the pandemic. An experienced packaging printing supplier can assist businesses in crafting compelling brand narratives.

Environmental Concerns:

Amid these challenges, environmental sustainability remains a critical issue. Consumers are increasingly conscious of the environmental impact of packaging materials and processes. A good packaging printing supplier can help businesses align with sustainability goals while ensuring the necessary protection and visual appeal:

1. Sustainable Materials: A reliable supplier can offer a range of sustainable materials, such as recycled paper, biodegradable inks, and sustainable coatings, meeting the demands of environmentally conscious consumers. Our Renew suite of sustainable packaging includes solutions across all our product lines.

2. Sustainable Printing Practices: Expert suppliers can employ efficient printing processes that reduce waste and energy consumption, helping businesses reduce their carbon footprint.

3. Regulatory Compliance: Keeping up with evolving environmental regulations can be challenging. A knowledgeable packaging printing supplier can ensure that packaging materials meet all legal requirements.

Enhancing Brand Image:

sustainable packagingIn times of adversity, maintaining and enhancing brand image is crucial. Packaging is often the first point of contact between a brand and its customers, making it a valuable marketing tool. A dependable packaging printing supplier can contribute significantly to brand enhancement:

1. Customization and Innovation: A good supplier can assist businesses in creating unique, eye-catching packaging designs that reflect their brand identity. Customized packaging can help products stand out on the shelves or in e-commerce listings.

2. Consistency Across Products: Consistent packaging design and quality across product lines build a strong and recognizable brand image. A trusted supplier can ensure uniformity in all packaging materials.

3. Short-Run Printing: Fortis offers short-run digital printing services, enabling businesses to test new packaging designs and respond quickly to market trends without committing to large quantities.

Conclusion:

In an era marked by supply chain challenges, rising material costs, and the ongoing impact of the COVID-19 pandemic, the role of a dependable packaging printing supplier cannot be overstated. These suppliers are pivotal in helping businesses maintain operational consistency, manage costs, adapt to changing circumstances, and enhance their brand image. Moreover, their expertise in sustainable solutions and ability to navigate the complexities of a rapidly evolving market make them indispensable partners for businesses striving to thrive during tough times. As we move forward in an ever-changing business landscape, the value of a reliable packaging printing supplier becomes even more apparent, ensuring that businesses are well-prepared for the challenges.

Contact us to learn more about the systems and offerings we have in place to ensure your continued packaging supply.

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Fortis Solutions Group Acquires the Print Division of MASA Corporation

VIRGINIA BEACH, VA, April 2, 2024 – Fortis Solutions Group LLC (“Fortis”), a leading provider of high impact printed packaging solutions and a portfolio company of funds managed by Harvest Partners, LP, today announced the acquisition of the Print Division of MASA Corporation (“MASA”) based in Norfolk, Virginia, and its additional Print Division facility in Decatur, Alabama. Terms of the transaction were not disclosed.

MASA Corporation is a national, full-service provider of custom labels, contract packaging, packaging and equipment supplies serving manufacturers and distributors of food and beverage, wine and spirits, personal care and cosmetics and industrial end markets.

Fortis President and CEO John O. Wynne, Jr. said, “Having known and respected the Fraim family, who founded MASA over 55 years ago, I’m excited about the opportunity for our two companies to join forces. This acquisition enables customers to have the opportunity to choose from our increased range and variety of offerings and solutions. We welcome MASA’s talented employees to Fortis.”

MASA President and CEO Thomas E. Fraim, Jr. commented, “Joining the Fortis team is an important milestone that will undoubtedly bring significant value to MASA’s regional and national clients. MASA and Fortis have long been friendly competitors, so it is very special to see that relationship evolve into an alliance. We look forward to being part of the Fortis team and would like to thank our employees, clients and business partners for making all of this possible.”

Employing over 1,300 employees across twenty-one manufacturing sites, Fortis intends to continue its pursuit of attractive acquisitions to further the breadth of product offerings and locations which can better serve its customer base.

For more information, or to contact a sales representative to learn more about how Fortis can make a difference for you, please call 1-844-FSG-LBLS or visit www.FortisSolutionsGroup.com.

About Fortis Solutions Group

At Fortis Solutions Group, we provide a differentiated approach giving our customers a powerful advantage in the marketplace through industry leading lead times, quality control, color management and solutions-oriented approaches. We deliver a breadth of product offerings utilizing our outstanding flexographic, letterpress, offset and digital printing capabilities. These offerings include pressure sensitive and shrink sleeve labels, multi-ply coupon and flexible packaging printing, extended booklet printing, pouches, folding cartons, label applicators and variable data printing. Headquartered in Virginia Beach, VA, the company also has manufacturing and sales offices in Catoosa, OK, Cordova, TN, Decatur, AL, Ellington, CT, Flowery Branch, GA, High Point, NC, Lewisville, TX, Marietta, GA, Merced, CA, Montgomery, IL, Napa, CA, Norfolk, VA, Novi, MI, Orem, UT, Paso Robles, CA, Placentia, CA, Santa Fe Springs, CA, Somersworth, NH, St-Hubert, Quebec, Canada, and West Chester, OH.

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