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5 Reasons to Consider a Bar Wrap Redesign
Changing your package design is a decision not to be taken lightly. Here are some areas you might want to consider before moving forward with a redesign.- Ingredient change. You will have changes to your packaging with a formula change or updated nutrition panel so why not plan a package redesign? You might want to illustrate your clean ingredients by adding a QR code so the consumer can get further ingredient information.
- Design Direction. What appeals to consumers changes over time. Maybe it’s time for your packaging to undergo a change to gain attention on the shelf. Don’t feel like you to have to abandon everything you love about your current package — try for an evolution rather than revolution!
- Brand Disconnect. Does your packaging reflect your brand personality? Is your brand fun, hip and sustainable but your packaging looks old-fashioned? Or vice-versa? A design refresh can utilize packaging to tell your brand story to those who connect with it.
- Muddled Message. Your brand message may be getting lost on your package. What is it that makes your bar different? Define that and make it the center of your redesign.
- New Package Materials. A brand redesign is the perfect time to rethink your packaging materials. The wide range of materials and finishing options available should spark your creativity. Matte, gloss, kraft paper, window, no window. Set your design free!
Along with a complete re-brand, Kate’s Real Food changed to a matte bar wrap material to showcase the brand message of only using natural, familiar, simple ingredients.
Fortis Solutions Group Launches New Location in Napa, CA
VIRGINIA BEACH, VA, September 26, 2019—Fortis Solutions Group LLC, a portfolio company of Main Post Partners, and a leading provider of labels, flexible packaging, shrink sleeves, cartons, and applicators, is pleased to announce the expansion of its national network of manufacturing facilities with a new location in Napa, CA to provide pressure sensitive labels to the wine, craft beer and spirits industries.
Fortis CEO John Wynne believes the expansion is perfectly aligned with the company’s mission to drive dramatic growth through customer-focused values. “Our customers in the wine and spirits industries have repeatedly told us there is a need for a local, agile, high-quality, customer-focused printer. Rather than acquire an existing business, we were able to bring together a very strong team with extensive experience and build a facility from the ground up around our customer-centric values,” stated Wynne. “In keeping with our national yet local approach, we found a great location in Napa from which to serve our local customers while also being able to offer an additional market segment to our national customers.”
Led by industry veterans Brendan Kinzie, President, Wine & Spirits, and James Stone, Director, Wine & Spirits; the Napa team has a long history in both printing and wine manufacturing. The Napa location offers a source of high-quality, quick-turn label production to designers and brand owners.
“Both the winemaking and printing processes involve a unique blend of art and science,” said Mr. Kinzie. “We are excited to bring an alternative label choice for the wine and spirits communities by operating as a boutique label provider on the front-end, but backed by the depth of the Fortis culture and expertise, diverse production capabilities and strong supplier partnerships.”
The Napa facility features in-house plate making, digital offset and flexographic printing processes, and specialty secondary finishing options providing maximum flexibility to brands and designers. “Our goal is to provide all of the means available for label designers to let their imagination fly,” continued Mr. Kinzie, “then our job is to turn their creative vision into reality.”
The new facility is located at 535 Airpark Rd. in Napa, an excellent location centrally located in the Gateway Business Park.
Fortis is planning a customer event in January for interested parties to tour the plant and experience the printing processes first-hand.

Fortis Solutions Group Acquires Label Technology Inc.
VIRGINIA BEACH, VA, June 3, 2019 – Fortis Solutions Group LLC, a portfolio company of Main Post Partners, is pleased to announce the acquisition of Label Technology Inc.
Label Technology, based in Merced, CA, is an award-winning printer of flexible packaging, stand-up pouches, and pressure sensitive labels. Founded In 1986, Label Technology became 100% employee owned through an ESOP (Employee Stock Ownership Plan) in 2007. Label Technology serves a wide range of industries including the food, natural products, nutraceutical, cosmetic and health and beauty end markets.
Fortis President and CEO John O. Wynne, Jr. commented, “Label Technology is an ideal fit within Fortis as the acquisition creates a true national footprint for our organization while broadening our product offerings across multiple vertical markets. I am incredibly impressed with the technical savvy and operational and sales prowess of the company and look forward to working alongside Dave Bankson and the entire Label Technology team.”
Label Technology President and CEO David Bankson added, “We are very excited to join John and the Fortis team. Fortis is one of the few organizations in our industry that share our passion for service and quality and I’ve been very impressed by John and his team. The union of our companies will truly bring opportunities to our employees and our customers. My father and I always envisioned a national footprint as key to long term growth and we are happy to be realizing this with Fortis.”
Employing over 700 employees across thirteen sites, Fortis intends to continue its pursuit of attractive acquisitions to further the breadth of product offerings and locations which can serve its customer base.
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Fortis Solutions Group Acquires Infinite Packaging Group
VIRGINIA BEACH, VA, January 2, 2019 – Fortis Solutions Group LLC, a portfolio company of Main Post Partners, is pleased to announce the acquisition of Infinite Packaging Group, Inc., a portfolio company of Svoboda Capital Partners LLC.
Infinite, with facilities in Lewisville, TX and Catoosa, OK, is a full-service converter of label products, including pressure sensitive labels, shrink sleeves and complementary products and services. Infinite serves a diverse group of clients in several consumer vertical markets including consumer products, retail, food and beverage, nutraceuticals and health and beauty. In addition, the Company has developed a specialized line of products and solutions for e-commerce sales.
Fortis President and CEO John O. Wynne, Jr. commented, “I have long admired the Infinite organization and it’s go-to-market strategies. We are excited to partner with Infinite CEO Lynn Higgs to continue building upon their success. This acquisition is a wonderful opportunity to grow our presence in the Texas market and establish a presence in Oklahoma. In addition, we will be bolstering our strength across product offerings and key vertical markets. We welcome the Infinite employees and customers to the Fortis organization.”
Infinite CEO G. Lynn Higgs added, “We are thrilled to join forces with Fortis CEO, John Wynne, and the entire Fortis team. This will be a powerful business combination that will provide access to a national footprint and allow us to bring added capabilities to our customers. The customer-focused approach of Fortis is a great cultural fit with what we have been building over the years.”
Employing over 550 employees across twelve sites, the company intends to continue its pursuit of attractive acquisitions to further the breadth of product offerings and locations which can serve its customer base.

Fortis Named One of Printing Impressions 400 in 2018

VIRGINIA BEACH, VA (December 19, 2018) – Fortis Solutions Group is pleased to be ranked the 48th largest commercial printer in the country by Printing Impressions, and Top 15 based on companies focused on labels!
Read more online at Printing Impressions.

Fortis Solutions Group Acquires Premier Georgia Printing and Labels and Austin Label Company
VIRGINIA BEACH, VA, November 1, 2018 – Fortis Solutions Group, a portfolio company of Main Post Partners, is pleased to announce the acquisitions of Premier Georgia Printing and Labels and Austin Label Company.
Premier, located in Flowery Branch, GA, is a full-service labels, packaging, folding carton, offset and flat sheet printing company. Primarily serving customers across the Southeast in the food end-market, Premier recently became SQF certified evidencing its commitment to food safety and quality assurance.
Austin Label, located in Austin, TX, provides custom pressure-sensitive labels using flexographic and digital printing technologies to customers in the wine, spirits and food end-markets across the United States.
Fortis President and CEO, John O. Wynne, Jr., commented, “We are excited to grow our organization with the acquisitions of these two great companies. The acquisitions of Premier and Austin fully support our growth strategy of product, end-market and geographic diversification. We look forward to extending our new folding carton capabilities across the Fortis footprint and growing our presence in Texas and the food, wine and spirits end-markets. We welcome the Premier and Austin employees to the Fortis organization”
Employing over 440 employees across ten sites, the company intends to continue its pursuit of attractive acquisitions to further the breadth of product offerings and locations which can serve its customer base.

