Product Labels
Fortis manufactures prime, industrial, security, promotional, and extended content labels for a wide range of products and applications.
Our team helps brands and manufacturers select label materials, adhesives, constructions, and printing options based on the package, application environment, performance requirements, and customer experience.
Custom Product Label Solutions
Product Label Types
Prime Labels
Prime labels are the primary consumer-facing labels on a product or package. They communicate the brand, identify the product, display important information, and influence how customers perceive the product on the shelf.
Fortis combines high-quality printing with materials and adhesives selected for the product’s container, storage conditions, and intended use. Prime labels can be developed for bottles, jars, tubs, cartons, flexible packages, and other packaging formats across a range of consumer markets.
Important prime label considerations may include:
- Shelf appeal and brand consistency
- Container shape and surface
- Moisture or oil exposure
- Clear, metallic, paper, film, or specialty materials
- Permanent or removable adhesives
- Product information and barcode placement
- Print finishes and decorative effects
Security Labels
Security labels help protect products, packaging, supply chains, and brand integrity.
Fortis supports security label constructions that may include tamper-evident features, serialized identification codes, digital watermarks, and other tools designed to deter counterfeiting, reveal unauthorized access, or support chain-of-custody visibility.
Security label requirements should be evaluated based on the product’s value, distribution process, risk profile, tracking needs, and desired level of tamper evidence.
Potential applications include:
- High-value consumer products
- Regulated or sensitive products
- Product authentication
- Tamper evidence
- Serialized tracking
- Supply-chain visibility
- Brand protection
Promotional Labels
Promotional labels turn existing products and packages into flexible marketing tools.
Brands can use promotional labels to support product launches, seasonal campaigns, coupons, contests, loyalty programs, cross-promotions, limited-time offers, and other short-term marketing initiatives. Promotional labels can often be applied without redesigning or replacing the entire package.
Fortis can help determine the appropriate construction based on the campaign duration, package surface, application method, visual requirements, and whether the label should remain permanent or be removable.
Materials, Adhesives, and Label Performance
Choosing the Right Label Material
• Paper labels
• Film labels
• Synthetic labels
• Clear labels
• Metallic labels
• Durable materials
• Removable constructions
• Permanent constructions
• Specialty materials
Paper may be suitable for many standard indoor applications, while film or synthetic materials may be more appropriate when moisture resistance, flexibility, durability, or conformability is important. Clear and metallic materials can support particular visual effects, but they also require careful consideration of printing, opacity, container color, and application conditions.
Choosing the Right Label Adhesive
• Surface material
• Storage temperature
• Moisture exposure
• Automated or manual application method
Labels applied to glass, plastic, metal, cardboard, flexible packaging, or textured surfaces may require different adhesive properties. Cold, wet, oily, curved, or low-surface-energy containers can also create additional performance requirements.
Matching Labels to Packaging Surfaces and Environments
• Refrigeration or freezer storage
• Temperature fluctuations
• Print and barcode durability
Testing the label construction on the actual container and under representative conditions can help identify potential adhesion, appearance, or durability issues before full production.
Product Labels by Industry and Application
Food and Beverage Labels
Food and beverage labels may need to support brand presentation, required product information, moisture resistance, refrigeration, freezer storage, condensation, oils, or curved containers.
The correct construction depends on the package, filling process, storage environment, application temperature, and expected shelf life.
Health and Beauty Labels
Health and beauty labels often play a major role in product presentation while also needing to perform around water, oils, creams, chemicals, and frequent handling.
Label materials, adhesives, finishes, and print durability should be evaluated based on the container surface, product contents, bathroom or retail environment, and desired brand appearance.
Nutraceutical Labels
Nutraceutical labels may need to accommodate branding, supplement information, directions, warnings, barcodes, lot information, and other product details within a limited package area.
Extended content labels may provide additional space when a standard label cannot comfortably hold all required or desired information.
Household Chemical Labels
Household chemical labels may require durable materials, strong adhesion, chemical resistance, clear warning information, and reliable performance throughout storage and use.
The label construction should be evaluated according to the container, product contents, exposure risks, handling conditions, and applicable information requirements.
Pet Care Labels
Pet care products span food, supplements, grooming products, cleaners, and other applications. Each product may have different requirements for moisture resistance, durability, ingredient information, branding, and container compatibility.
Preparing Product Label Artwork for Printing
Well-prepared artwork can help prevent production delays and ensure that the finished label reflects the approved design. Product label artwork should generally account for:- The approved label size and dieline
- Bleed requirements
- Safe zones for text and important graphics
- Legible type sizes
- Color expectations
- Image resolution
- Barcode and QR code placement
- White ink or opacity requirements
- Material and finishing constraints
- Variable information
- Proofing and approval
Barcodes and QR codes should be sized, positioned, and tested according to the intended use. Small copy should remain legible on the final printed label rather than only appearing readable when enlarged on a computer screen.
Fortis provides digital proofs and file-upload tools to help customers review artwork before production.
Why Choose Fortis for Product Labels?
Label Expertise and Product-Specific Guidance
Our team evaluates the product, container, surface, environment, application process, and performance requirements before recommending a label construction.
This approach helps customers move beyond selecting a label based only on appearance or price.
Quality and Production Support
Fortis is committed to producing labels that support print quality, adhesion, durability, brand consistency, and production requirements.
Our capabilities support both established label programs and changing product needs.
Responsive Service
Clear communication, fast quotes, and proactive project management help keep product label programs moving.
Collaborative Approach
We work with customers to align label recommendations with their goals, budgets, timelines, packaging systems, and performance needs.
Flexible Programs
Fortis can support blanket orders, stocking strategies, just-in-time delivery, seasonal programs, recurring orders, and other approaches based on operational requirements.
Tech-Enabled Simplicity
Online file uploads, digital proofs, and real-time order tracking provide greater visibility and convenience throughout the label-ordering process.
Product Label FAQs
What are product labels?
Product labels are printed or encoded materials attached to products, containers, or packages. They can support branding, product identification, instructions, ingredient or contents information, warnings, compliance needs, inventory management, tracking, and shelf presentation.
Product labels may range from consumer-facing prime labels to industrial, promotional, security, and extended content constructions.
What information is required on a product label?
The information required on a product label depends on the product category, market, jurisdiction, and applicable regulations.
Product labels may need to include information such as:
- Product name
- Brand name
- Net quantity
- Ingredients or contents
- Directions
- Warnings
- Manufacturer or distributor information
- Barcodes
- Lot or batch codes
- Expiration information
- Category-specific regulatory copy
Fortis can manufacture labels designed to accommodate the approved content and format. Brands should confirm legal and regulatory requirements with the appropriate regulatory or legal professionals.
How do I create custom product labels for my brand?
The custom product label process generally begins by defining:
- The product and container
- The label size and shape
- The packaging surface
- The material and adhesive requirements
- The storage and use environment
- The required product copy
- The artwork and branding
- Barcode, QR code, or variable data needs
- Finishing requirements
- Order quantity and production schedule
After these details are established, the artwork and proposed construction can be reviewed and proofed before production.
What types of product labels does Fortis offer?
Fortis manufactures several product label categories, including:
- Prime labels for branding, product identification, and shelf appeal
- Industrial labels for durable operational and product applications
- Security labels for tamper evidence, authentication, and tracking
- Promotional labels for temporary campaigns and marketing programs
- Extended content labels for instructions, multilingual text, regulatory copy, and other detailed information
The appropriate type depends on the product, package, application environment, and intended function.
What are the different types of product label materials?
Product labels may be produced from paper, film, synthetic, clear, metallic, durable, and other specialty materials.
Materials may also be paired with permanent, removable, repositionable, or application-specific adhesives. The best choice depends on the package surface, environment, visual goals, application method, and required durability.
How do I choose the right label material and adhesive for my product?
Start with the package and the environment in which the label must perform.
Consider:
- Container or package material
- Surface shape and texture
- Application temperature
- Storage temperature
- Moisture and condensation
- Oils or chemicals
- Handling and abrasion
- Required shelf life
- Manual or automated application
- Permanent or removable performance
- Visual and branding goals
Fortis can help evaluate these conditions and recommend a label construction for the application.
Can Fortis produce labels for food, cosmetics, health and beauty, or specialty products?
Yes. Fortis supports product labels for food, beverages, health and beauty products, nutraceuticals, pet care products, household products, and other consumer or performance-sensitive applications.
The correct label construction depends on factors such as container shape, surface material, moisture or oil exposure, shelf environment, product information, branding, application method, and durability requirements.
What should brands know about regulated product label requirements?
Food, supplements, cosmetics, chemicals, and other regulated product categories may require specific label information, formatting, warnings, or disclosures.
Fortis can manufacture labels designed to accommodate approved copy and format needs. The brand or product manufacturer remains responsible for identifying and confirming the requirements that apply to the product. Regulatory or legal professionals should review compliance questions.
How should product label artwork be prepared for printing?
Product label artwork should use the correct dieline and include the necessary bleed, safe zones, image resolution, color settings, and production specifications.
Important text and graphics should remain inside the safe area. Barcodes and QR codes should be positioned and sized for scanning. Artwork should also account for the selected material, opacity, white ink, finishes, and any variable data.
A proof should be reviewed carefully before the label enters production.
How much do custom product labels cost?
Custom product label pricing depends on several factors, including:
- Order quantity
- Label size and shape
- Material
- Adhesive
- Print method
- Number of colors
- Finishes
- Durability requirements
- Variable data
- Security features
- Extended content construction
- Number of versions or SKUs
- Production schedule
Fortis provides quotes based on the requirements of the individual label program.
Can product labels include barcodes, QR codes, or variable information?
Product labels can be designed to include barcodes, QR codes, serialized identifiers, lot or batch information, and other variable content when supported by the project requirements and production process.
These elements should be considered early so the label design provides enough space, contrast, print quality, and placement for reliable use.
What should I look for in a product label printing partner?
A product label printing partner should offer more than printing alone.
Evaluate whether the supplier can provide:
- Label material and adhesive guidance
- Experience with your product environment
- Reliable proofing and quality processes
- Consistent print quality
- Appropriate production capacity
- Responsive service
- Support for repeat orders
- Multiple label constructions
- Variable data or specialty capabilities
- Programs that can scale with changing product needs
The right partner should help identify potential performance issues before the labels enter full production.
Stickpacks can be cost-effective for some startup products, but cost depends on material structure, print requirements, order volume, run efficiency, fill type, and production needs. The best approach is to discuss the product, expected volume, and packaging goals with a supplier so the format can be evaluated realistically.
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