KNOWLEDGE SERIES
Flexible Packaging
MARKETING SUSTAINABLE PACKAGING
The Goal:
You have made the choice to be a champion of sustainable packaging and now you want to communicate your commitment to your market.
The Challenge:
Your packaging selection is in some way sustainable; using recycled materials, materials from sustainable resources, or individually certified compostable materials. What are you able to claim about the package without going through expensive certification processes?
Use a Short Statement And Guide Consumer To More Information
- Packaging you can feel good about.
- This package won’t last forever.
- Package from sustainable resources.
- This package has a sustainability story.
Then Add a Virtual Element To Your To Deliver an Enhanced Experience
Add a simple QR code which provides a pathway to unlimited product information. Consumers can scan and learn about your packaging in a variety of exciting ways.
- Link to a webpage with more information.
- Provide a cool augmented reality experience.
- Information can be constantly evolve while your package remains the same.
- Interactive packaging builds customer loyalty.
Contact Us
We look forward to you challenging our innovation capabilities into new and exciting applications!