Advertising is a massive industry. This year, companies are projected to spend an estimated $231.81 billion in media ads to extend the reach of their products and amplify their brand recognition, according to Statista. That number can be alarming for the millions of companies and small businesses who don’t have the means or the desire …
Category Archives: Blog Post
Fortis Renew Wash off labels contribute to a circular economy.
As you’re painfully aware, nothing about 2020 onwards has been normal. But it hasn’t been all bad, either. Despite a pandemic, people are still thinking about ways to improve themselves and the planet so that the new “normal” will be healthier, happier, and more sustainable. One of the ways they’re achieving this goal is by …
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Out with the old, in with the old. Post consumer recycled materials in flexible packaging.
Out with the old, in with the new? Not so fast. As more consumers are opting for sustainable goods, repurposing is having a major moment. Clothing brands like H&M and Patagonia are revolutionizing the fashion industry by using recycled materials to create new, trendy products. Shows like Flea Market Flip are driving people to thrift …
Corporations Dominate Natural Foods Market
Fortis Solutions Group Blog Watch any current show about Los Angeles, and you’re bound to hear jokes about what people eat. Instead of a burger, someone might order a vegan, soy-free, organic bean patty — hold the bun — with a side of emulsified organic produce (some might call this “juice”). As entertaining as it …
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What Is A Dieline And Why Do I Need It?
A dieline serves as the template for how the final packaging will be printed and formed to contain your product. Maybe you have a package you really like that you want to replicate. We can take that package apart and determine where the folds are and where graphics can be located. If you have an …
This is not a recycling code. And why does that matter?
I bet you thought it was! How many times have you looked at some piece of plastic and not known whether you can recycle it or not? If it has a code like the one above then it’s recyclable – right? Is the cap supposed to be thrown away? What about a blister pack, that …
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Need a package for your new product? Involve the printer early in the process!
If you are in the market for packaging for a new product, you might think that finding a designer and designing the package is the obvious first step. And while it is, it is also very important that you ensure that the designer you select is well versed in designing packaging AND understands the related …
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I Need A Label For …
A label is a label is a label. Unfortunately, not. Every application requires a set ofquestions to be answered to determine the best label for your product. When specifying a label, it’s best to start with “what do I want the label to do?” forexample: I want it to be automatically applied to a plastic …
Design Guide for Recyclability
Don’t be fooled; for all its “greenness”, recycling is a business. Recyclers have to have an end market for their products or they will not be willing to continue recycling. As we get better at curbside and commercial recycling—building up reliable wastestreams—there still needs to be a requirement for the end products. So how does …
Bars Wraps are Booming
You’re busy and you’re hungry. If you’re like millions of Americans, you don’t always have the time or the energy to prepare and pack a homemade snack to fuel your hectic lifestyle. Instead, you might rely on quick, ready-to-eat items like snack bars to provide the energy and protein you need between meals. (Let’s face …